Small Business Strategy: Mission & Vision
Every great leader starts by defining the culture of his or her team. The culture is determined by spending time thinking about the mission, vision and values of the organization. Whether you are starting a new company or trying to improve your existing business, it should start with this process. Every leader must make time to get this done! Without this, your small business planning will lack a foundation from which to grow.
Let’s take a bit of time on each piece of your small business strategy puzzle:
The Vision is the “Strategic Intent” of the business owner or senior management – it should be considered the ultimate goal. It captures the essence of success, is stable over time and is deeply motivating to the organization at all levels.
The Mission is a realistic, credible, and attractive description of your ideal organization. It is a carefully formulated statement of intentions that defines why the business exists, how the business will maintain and increase its competitive advantage, and how the business will treat the other businesses and people that it comes in contact with.
Your Uniqueness is what makes you different from everyone else, and is often used as a slogan. It is the point of difference that you want to shout from the rooftops for all to hear and, once you “own” it – is associated with you whenever others hear your name.
The Culture are the “rules” of the Game, and clearly demonstrate to everyone in your organization the core and fundamental values that they are to bring to the other employees, ownership, customers, vendors and everyone else that they will come in contact with while working for your business.
The right Mission, Vision, Uniqueness, and Points of Culture – when combined are so powerful that they can literally jumpstart the future of an organization. Creating a laser-like focus and calling forth energies, talents and resources makes great things happen. They attract commitment and energize people by providing a significant challenge worthy of their very best efforts.
To help you in the process, we have made a Mission & Vision Worksheet for you to use. Simply fill out the form below to receive the worksheet by e-mail…..
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