It’s almost impossible for a business to not be involved in social media. In 2010, Facebook surpassed Google in terms of web metrics with over 700 million users as of last month. Twitter and LinkedIn continue to grow. Location-based services like Foursquare and GoWalla have become mainstream. And a plethora of smaller social utilities are regularly popping up. However, the law has not been able to keep up with the rapid growth of social networks.
When the Internet began its growth in the late 1990s, government and legal entities scrambled to develop laws to govern the World Wide Web. Consequently, there are very few cases that have actually gone to litigation regarding social media and the law (many have been settled outside of court). The reason?
“Nobody wants to Continue reading »
One consistent issue we run across when working with small business owners is the lack of clarity and consistency in their web marketing and overall presence. There are many reasons for this such as being uncomfortable with the web as a whole, the lack of time to delicate to learning new internet technology as well as the skills to go along with it and the fact that often their web presence, if it exists, has been done piece meal over a period of time. Regardless of the reasons, the bottom line is that most small business owners, especially those who have been in business a while, are not taking advantage of what the web can do for them.
