Does your on hold message help to market your business? Many phone systems have the ability to use on hold marketing messages.
As long as your customer or potential customer may be on hold, wouldn’t you prefer to have them listen to information that could lead to a sale rather than the local radio station or some beeping noise?
Take Advantage of These On-hold Marketing Message Benefits:
- Reduces caller hang-ups
- Enhances your company’s image
- Answers frequently asked question
- Communicates information about your products & services
- Communicates important history of your company
- Promotes and directs callers to your company’s website
Use On Hold Messages to Inspire Callers to Take Action:
- Cross-sell your products & services
- Communicate your hours of operation
- Identify key selling points for using your business
- Announce new products and special offers
- Relay news about upcoming events
- Reinforce your marketing positioning
My company has helped our clients create on hold marketing messages as part of their marketing programs. The idea is that after a caller has been on hold, invariably a caller will mention something like, “I didn’t know your company offered that service. Tell me more!”
In this day and age where social media marketing seems to be the latest hot shiny object, sometimes the use of the tried & true marketing tactics are left behind. Sometimes something as basic as a recorded voice explaining the benefits of one of your company’s services is enough to start a conversation that will lead to a sale.
So, if your company use on hold marketing messages, please share with me:
How often do you update them? Do you use a female or male voice? Does it annoy people or do they find it helpful? How many different messages do you use? How is it working for you?
by Chris Brown
http://brandandmarket.com/on-hold-marketing-messages-can-cross-sell-your-services-to-customers/
Related posts:
